AS Jurassic world induction task

Jurassic World

The success of Jurassic world was down to many elements such as brand identity, promotion events and celebrity identity. Jurassic world is a science fiction film based on an island called Isla Nublar and is all about dinosaurs. It is the fourth installment to the Jurassic park film series. The first two films were directed by Steven Spielberg and he was the executive producer for the third but Jurassic world was directed by Colin Trevorrow. These celebrity names along with names such as Chris Pratt already set out a form of success of the film. By linking the film to well known directors and actors it already suggests it will be a good high quality film and will also attract fans of the stars and people who are fans of the directors other movies. Furthermore success is guaranteed as it is part of a film series so people who are fans of the other films will more than likely go to view Jurassic world. The brand identity of the franchise Jurassic park guarantees success. During the build up to the release of the film there was quite a big promotional campaign. A big way of promotion was through social media. The director would put up tweets of locations where they would be shooting and make references to the film. Furthermore there was a tease banner released in 2013, and then in 2014 they tweeted to reveal that Chris Pratt would be starring in it. They then setup a promotional website for the film. This website included a virtual tour of the theme park, live video feeds, information pages about the making of the film and more information pages on the dinosaurs themselves. They then went on to release an official teaser trailer to increase the hype even more. However the director then decided the trailer revealed too much of the film so doubted the success. They didn’t go on to release the picture to the press until the eleventh hour. The new star wars movie also helped the with success of Jurassic world as Jurassic world was associated with Star wars and star wars did very well over in China which allowed Jurassic world to also gain an even bigger worldwide audience. The promotion of Jurassic world was also created by word of mouth as it became a big topic for everyone to talk about. In the end Jurassic world had the biggest opening weekend internationally, locally, worldwide. It was released at Number one in 69 different places. It reached one billion dollars within thirteen days which made it the fastest film to reach one billion dollars. It is also the third highest grossing film worldwide ever. Jurassic world increased British cinema attendance by a tenth in the first half of 2015. Overall Jurassic world was promoted very well and became a world wide phenomenon.