AS Jurassic world induction task

Jurassic World

The success of Jurassic world was down to many elements such as brand identity, promotion events and celebrity identity. Jurassic world is a science fiction film based on an island called Isla Nublar and is all about dinosaurs. It is the fourth installment to the Jurassic park film series. The first two films were directed by Steven Spielberg and he was the executive producer for the third but Jurassic world was directed by Colin Trevorrow. These celebrity names along with names such as Chris Pratt already set out a form of success of the film. By linking the film to well known directors and actors it already suggests it will be a good high quality film and will also attract fans of the stars and people who are fans of the directors other movies. Furthermore success is guaranteed as it is part of a film series so people who are fans of the other films will more than likely go to view Jurassic world. The brand identity of the franchise Jurassic park guarantees success. During the build up to the release of the film there was quite a big promotional campaign. A big way of promotion was through social media. The director would put up tweets of locations where they would be shooting and make references to the film. Furthermore there was a tease banner released in 2013, and then in 2014 they tweeted to reveal that Chris Pratt would be starring in it. They then setup a promotional website for the film. This website included a virtual tour of the theme park, live video feeds, information pages about the making of the film and more information pages on the dinosaurs themselves. They then went on to release an official teaser trailer to increase the hype even more. However the director then decided the trailer revealed too much of the film so doubted the success. They didn’t go on to release the picture to the press until the eleventh hour. The new star wars movie also helped the with success of Jurassic world as Jurassic world was associated with Star wars and star wars did very well over in China which allowed Jurassic world to also gain an even bigger worldwide audience. The promotion of Jurassic world was also created by word of mouth as it became a big topic for everyone to talk about. In the end Jurassic world had the biggest opening weekend internationally, locally, worldwide. It was released at Number one in 69 different places. It reached one billion dollars within thirteen days which made it the fastest film to reach one billion dollars. It is also the third highest grossing film worldwide ever. Jurassic world increased British cinema attendance by a tenth in the first half of 2015. Overall Jurassic world was promoted very well and became a world wide phenomenon.

AS Favourite film induction task

Favourite film 2015

My favourite films would have to be the Harry Potter series, but if I had to pick just one it would have to be Harry Potter and the Deathly Hallows part two. The Harry Potter’s are fantasy films that follow the life of young wizard through his time at the wizarding school Hogwarts and through all the battles and problems that occur. The Harry Potter film series are based on the books written by J.K Rowling. The main character Harry Potter is played by Daniel Radcliffe and his two best friends are played by Emma Watson and Rupert Grint. I love the Harry Potter films because I have watched them ever since I was little so I felt like I grew up with the characters and I love the idea of the wizarding world. However, Harry Potter and the Deathly Hallows part two is my favourite as it is like the finale to the film series and it involves a huge amount of action. Furthermore no matter how many times I watch it, it still manages to make me laugh and cry. Harry Potter has one big plot which follows through out all the films and in the final one everything becomes clear and important characters die so it is a very emotional film. Harry Potter is set in a big castle called Hogwarts which is surrounded by mythical trees and magical woods. Harry Potter is fantasy as it is wizards but also involves other fantasy characters such as ghosts and talking paintings. In Deathly Hallows part two, Harry defeats his lifelong enemy Voldemort which the audience had been taught to hate. The film series uses a lot of special effects, like when the wizards walk through walls and also when they have battles. Harry Potter is a thrilling film that can have you laughing, crying or on the edge of your seat. It represents family and strong friendships. It a significant theme tune which the majority of people would be able to recognise as it is a mainstream film. It uses both low key and high key lighting, it usually uses low key lighting when there is something tense happening or a battle is going to commence. The film involves made up language such as spells like “expelliamus” which are also key as this is another way the film is recognised. The demographic for Harry potter would be males and females aged 10 up to any age as it is classed as a family film. It is aimed at any social class as anyone can enjoy it. Overall Harry Potter and the deathly hallows part two is my favourite film because it makes me feel like I’ve completed the journey with them as I feel as if I am actually part of the story.

AS Columbiana

Columbiana

Columbiana is an action film based within a prison. The main character is a female criminal who is causing mischief within the prison. There is a closeup of a prison door handle and a mug with the diegetic sound of the door being opened which was used to make the location clear. There is a low angle shot of a prison officer which could be used to show the superiority of the officer. The clip involves very low lighting which suggests a very negative atmosphere. It starts with long shots of the main character sleeping but then begins to move into closeups and medium shots. A parallel edit is used as it shows the woman escaping from her cell and then cuts to show the police officers who are meant to be observing the cctv. There is a closeup shot to suggest the cctv is part of the plan As the main character begins to move around the prison it uses tracking shots to follow her. As the character gets a glass of water it moves to a closeup shot of the water which suggest it is important to her plan. It then goes on to focus on the electric room which suggests this is where the action is going to start to take place. It moves to a high angle shot as she opens and climbs into the vent. There is quite fast pace non diegetic music in the background to try and build the tension within the scene, also there is the diegetic sound of the fan as that is what is being focused on at this point as she is trying to break it so she can slip through it. As the fan cuts out so does the non diegetic music but soon starts up as the action begins to take place again. The scene carries on with the parallel editing between the main character and the police officers. The long camera shot of her through the fan suggests she has completed that section of her mission. Moving into a low angle shot as she leaves the vent, the low angle shot suggests her superiority and power is increasing. As she creeps up on the police officer in the bathroom it moves to several closeups of her face to exaggerate the intensity of the situation. The long shot of the officer as he falls down allows the audience to see her crouched behind him so they understand that she used him to get through the door. The extreme closeup of the gun indicates the danger and action which is yet to come. As she walks through the prison it focuses on a man asleep which suggests he will be involved. As she approaches the sleeping man it cuts between closeups of her face and the camera zooming in on him before it focuses on a closeup of the gun aimed at his chest. As she wakes him up it cuts to a closeup of the mans face to exaggerate the fear and tension before another high angle shot over the prison cell. As the shooting happens it cuts to the police officers hearing the diegetic gun shots. After the gun shots it goes silent before non diegetic fast pace music starts being played as more action is happening and to display the panic within the prison. This is followed on with the diegetic sounds of alarms ringing and police sirens which further suggests the panic within the scene. There is more parallel editing as it shows the police searching the premises as a high angle shot captures her climbing up the side of the building. Closeups of her hands and feet suggest the power she is using within them to be able to manage to climb up and hang off he wall. A high angle shot of her hanging emphasises how high up she is which also emphasises the danger. There is a non diegetic sound of a beating heart which further emphasises the danger. The low angle shot of her jumping down from the event suggests she has gained her power and is now superior but as the officer is outside her cell it uses a low angle shot to view him which suggests he still has power of her. The clip finishes with a mid shot zooming in on her as she sighs with relief but still has a very tense serious facial expression.