Fast and furious 7
Budget: $190,000,000
Opening weekend (US): $147,187,040
Box office: $1.515 billion
Stars: Vin Diesel, Paul Walker, Dwayne Johnson, Michelle Rodriguez, Tyrese Gibson
Genre: Action/crime genre
Production company: Universal pictures, Media rights capital, Chine film co, One race films, original film, Dents, Fast 7 productions
Certificate 13
Release: 3 April 2015
Marketing: Social media posts, based on Paul Walker death, live trailer launch
Audience: Fans of the franchise, predominantly male, teens- 30
The film was released in 3D, Imax 3D, and 4DX internationally. Third highest grossing opening of all time. Highest grossing film in the franchise after being released for 12 days. Second highest grossing film of 2015. Fifth highest grossing film of all time. There is a sequel scheduled. 9th biggest opening of all time domestically.
Why was it such a big hit?
Furious 7 was a very big hit due to the tragic death of one of the stars Paul Walker whilst they were filming. It was also a big success due to it being part of a franchise, it made more than the original which is rare in a franchise. It was very popular due to the stars like Vin Diesel, third highest paid actor in the world. There is a mix ethnicity within the film and only 25% of the audience is white so it has a very large target audience.
Fifty shades of grey
Budget: $40,000,000
Opening weekend: $94,395,000
Box office: $570,489,358
Stars: Dakota Johnson, Jamie Dornan, Jennifer Ehle, Marcia Gay Harden
Genre: Erotic romanic drama
Production company: Michael De Luca Productions, Trigger Street Productions
Certificate 18
Release: 13 February 2015
Marketing: Posters released a year before with "Mr Grey will see you now", Released photo of Dakota as Anastasia, Twitter account, Beyonce released teaser for trailer on social media, three trailers released.
Audience: Predominantly females, Teens and older women
Sequels are scheduled, the film premiered at the 65th Berlin international film festival, was an immediate box office success and broke several box office records, currently the 8th highest grossing film of 2015. Franchise of books.
Why was it such a big hit?
It caused a lot of controversy so a lot of people wanted to go and see it to make a judgement for themselves. Furthermore it was released on valentines day which links to the sexual idea of the film. The book was very popular, especially with women and it is an easy read. The marketing was very good and successful especially with Beyonce backing it.
US independent (low budget)
Straight Outta Compton
Budget: $28,000,000
Opening weekend: $56,100,000
Box office: $200.2 million
Stars: O'Shea Jackson Jr, Corey Hawkins, Jason Mitchell, Paul Giamatti
Genre: Biography, Drama, Music
Production company: Circle of confusion, Cube vision, Legendary pictures
Certificate 15
Release: 28 August 2015
Marketing: A sneak peek trailer at Ice cubes concert, Two trailers released, Dr Dre released an app, Dr Dre released first album in 14 years. Meme generator where you could make your own Straight outta compton sayings used by celebrities such as tennis star Serena Williams, it trended no.1 across social media for two days. There has been at least 400,000 tweets related to the film. An ad played before the first Republican presidential debate. "Compton" was written in the sky across LA and the tweeted pictures became a viral sensation. Also appeared across sky at Outside Lands music festival in San Francisco. Also booked it for August 10th to coincide with red carpet premiere.
Audience: predominantly males, age 15-25
An album inspired by the film was released on 7th August 2015 and debuted No.2 on the US Billboard 200 charts.
Why was it such a big hit?
Already had a huge fan base due to the music and the stars. The marketing created a huge hype and the film lived up to it. A lot of marketing was put into this film
World cinema production (foreign language)
The intouchables(French) Untouchables (UK)
Budget: €9,500,000
Opening weekend: $103,507 (USA) €10,675,385 (France)
Box office: €346 million
Stars: François Cluzet, Omar Sy
Genre: Biography, comedy, drama
Production company: Quad productions, Ten films, Chaocorp, Gaumont
Certificate 13
Release: 2 November 2011
Marketing: Social media campaigns
Audience: adults aged 30+, predominantly females
9 weeks after release it became the second biggest box office hit in France. Biggest French film ever.
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